This paper focuses on the ways in which Steve Jobs had started his small initiative and became one of the most successful business tycoons of recent time. It has to be remembered that technology and innovation are the two most important factors behind the success of Steve Jobs. It is true that Steve Jobs did not become famous and his brand did not achieve the loyalty in a short time. Like all other brands, Apple also goes through different ways and trials. It is the reason behind having a fixed customer of the product. It can be mentioned in this regard that the products of Apple are mostly overpriced (Davis). Be it the iPhone or be it the MacBook. It is really amazing to know that the customers do not even think of opting out of Apple.